Last month, the New Jersey Supreme Court joined more than forty other states when it unanimously decided that it would amend its ethics rules to allow law firms to use trade names when accompanied by a lawyer’s name.

On March 5, 2013, the Florida Bar Standing Committee on Advertising issued a Proposed Advisory Opinion that addressed the use of misleading “content or techniques in the design and optimization” of attorney websites.

The Court of Appeals in the State of Wisconsin recently dismissed a right to privacy claim filed by one personal injury law firm against a competitor over the competitor's purchase of the plaintiffs’ names as search engine key words to bring up ads for the competitor's firm.